Excited to announce that Yahoo has acquired Bread!

Hi Boss!

A photo posted by Alan Chan (@itsalanchan) on

When we launched Bread in 2011, our goal was to help social media influencers and publishers better monetize their online content. We built the first digital platform that delivered beautiful and engaging advertising across social media, desktop and mobile devices.

In Yahoo, we found a company that shares our vision. We are thrilled to join Yahoo's advertising team in Sunnyvale where we will be working on developing next-generation solutions for social and mobile publishers and advertisers.

We'd like to extend a special thank you to our investors, our friends, our families, and our partners who supported us unconditionally from the beginning.